Frank Barnako

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I agree! VA Software is in a great position and a very important online media sector. Can't wait to see what the mid to long-term holds for this company!

VA Software's sites have had a huge audience for a very long time. I'm surprised they haven't done more to leverege them for profit. I imagine this new hire will make a big difference.

However, their tech savvy audience isn't very friendly to online advertising. Many readers ignore ads (as I do) or add plug-ins to their browsers to block the ads completely. I'm afraid they'll start to do more intrusive adversising, like sponsored links within articles. This would hurt their image. I think as long as they stick to the tech-savvy crowds rules they'll be ok. But they better not step over the line or they'll lose much of their audience completely.

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