Research released by the Online Publishers Association said that 25% of Web users watch online video at least every week and that almost half do so each month. Watching videos online is becoming common, said the OPA.
The study by Frank N. Magid Associates said two-thirds of respondents saw an online ad and nearly a third of them visited a related Web site and 8 percent made a purchase. While humor gets the buzz, news and current events are the most frequently viewed online video category, the study reported.
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