Frank Barnako

  • I'm a journalist.

    Since 'relaxing' from, I have rekindled my interest in photography.

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Sync & Go was actually closer to the podcast boom than you realize. It shipped as part of one of the Plus! packs for Windows XP, which means it shipped sometime in 2001. Microsoft's mistake was in keeping it closed - all the content provided was based on a licensing deal of some kind. Had they opened it up, Sync & Go would have been podcasting.

Podcasting companies of today can learn a lot from Sync & Go. I believe that the lessions that it can teach UI designers could be what makes video and audio podcasting consumption explode.

I still have the application loaded on my Dell Axiom Pocket PC. It you would like to see it just ask me at any tech conference I am attending. They could still bring it back if they wanted to do it, but they have moved on with a new vision that takes them back to the stone age again. They did not learn anything from it. Jake, Chris Pirillo and I pumped it up internally at Microsoft as MVP's for over a year and virtually no one at the company even knew it existed.

I am the one who told Robert Scoble about Sync & Go and he was blown away at how great it was. He thought it was very cool that Microsoft had that much vision and was shocked that they just walked away from it.

Here is another article that I wrote about Microsoft walking away from spoken-word content and the missed mp3 player opportunity:

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