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Bartiromo trademarks "Money Honey"

As Madeline Kahn might say, "It's Twue! It's Twue." 

CNBC's Maria Bartiromo wants to trademark her nickname, "Money Honey."  Her New York attorney filed eight applications with the Patent Office about two weeks ago to cover the use of the term for "stuffed animals, an ongoing children's television series, online chat rooms" and lots more.

GRRRRRR ... the Trademark Office's site search is not good.  You can't link to results.  When a session "ends," it's over.  You can't follow it back.  OK ... go here.  Enter "Bartiromo" as your search term, and click the "Owner Name and Address" drop down menu on the "Field" option.

Mediabistro.com says the very entrepreneurial business reporter has a number of reasons to expand her options.  "They are (CNBC anchors) Sue Herera, Liz Claman and Erin Burnett," who have higher ratings are also scoring "get" interviews, says the media news site. "Maria's ratings are weak and have been for 3 years now, and she's old news."

BBC pre-rolls TV show on the Web

The British Broadcasting Corp. is podcasting a nightly national TV program hours ahead of its broadcast in the UK. 

The idea to be among the first broadcasters to release shows ahead of live broadcast came to Peter Barron, editor of Newsnight, while he was writing his daily editor's blog and commuting on a bus, according to the Guardian Unlimited. "We might reach a whole new audience, including international viewers," Barron said.

The BBC said files of Newsnight are quite popular, garnering as many as 1 million download requests for a show.

The week-long trial includes Webcasts of pre-produced parts of the show. Last night's segment was about the impact the mobile phone is having in Africa.  Other shows this week will include an analysis of the Internet in China and a report by business correspondent Paul Mason from the Consumer Electronics Show.

A viewer praised the Beeb’s podcast effort in a comment on the Guardian site writing, "I probably watch Newsnight online more often than on my TV these days (probably in the bath)."

Skeptics might say that the BBC’s decision to put its shows on the web before they’re on the air threatens to reduce broadcast viewing.  Thankfully, that cliché is being discredited by media companies daily. 

CBS says Webcasts of its TV shows are boosting on-air viewing. Disney has sold millions of dollars worth of “reruns” through iTunes. Many cable companies are spending money to make sure their clips and shows are recycled online.  Newspapers like the Washington Post, The New York Times, and the Wall Street Journal are even adjusting their editorial efforts to break news online and use the print product for analysis and background.  Putting TV content online, ahead of broadcast makes sense. Especially if the podcast version can promote the later TV broadcast by promising another interview or sidelight on the story. 

Journalists have gotten used to talking about the concept of news now being 24/7 … now it’s becoming a reality for viewers, readers, and listeners.

Disclaimer: I own shares of CBS, Apple, Walt Disney, and Dow Jones.

Cramer to do more for TheStreet.com

Update, Thursday:  TheStreet.com (TSCM) says Jim Cramer will end his "Real Money" radio broadcasts Friday, and "reallocate" his time to "focus on TheStreet.com video and multimedia initiatives." 

As to my speculation Cramer would be a feature of CNBC's new Web service, set to debut Monday, a spokesman told me, "Not at launch."  How about later?  Nah, not that he knew.