World Cup is an R&D project for Lycos
Almost nine months ago, the CEO of Lycos, Inc. said he had plans to turn his company around and eventually take it public. One strategy would be to earn money allowing people to upload home-made video. Back then, few people had heard of YouTube.com, but what Alfred Tolle described sounded a bit like what YouTube is today. Except that it accepts files. Lycos, Tolle said, would provide audio and video editing and production tools for people to produce their programming online.
Tomorrow, when FIFA World Cup kicks off in Germany (sorry!), Tolle's company will have four "embedded" reporters who will be the focus of an effort by Lycos to do more than report scores and show highlights. "They will be testing new technologies, kind of an 'alpha' platform, for products to be introduced in the next 3 to 4 months," explained Brian Kalinowski, COO of the Waltham, Mass.-based company.
Their job is to produce daily vignettes, "with a lighthearted and satirical approach to the culture of World Cup," Kalinowski said. "They will also be testing techniques to let us deliver high-quality, even high-definition video from our platform, which consumers may eventually be able to use to distribute and monetize their content."
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Listen to comments from Kalinowski.
Worldcup.Lycos.com, beginning tomorrow morning, will be hard-core sports coverage. Lycos plans to also have slide shows, news, blogs and also IPTV Web casts from the game venues. Cup-related content from Japan, China and Korea will also be offered.
Last September, Tolle said in an interview having the technology was just the first step. "I need partnerships and alliances to get the word out," hinting also at acquisitions to build Lycos' brand. "We need to position ourselves as the content destination for creators and consumers," he continued. "I would like to give people the opportunity to share in advertising revenue we would get from people watching and listening."
In light of YouTube.com, Tolle clearly saw the wave before many other people. His idea, however, includes something extra, a profit incentive.
So, visit the World Cup site for the games. But stay for the technology and a clue to Lycos' next move.
Here it is.
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