Update: Business Week's cover story podcast features the writers of the "Valley Boys".
Business Week's
latest cover story is about the new
"brat pack of Silicon Valley."
The magazine reports how the Web's current golden boy, Kevin Rose, and his two-years-in-the-making Digg.com "social
bookmarking" news Web site, has made a lot of money. Rose's idea is very hot. So hot, that Time Warner's AOL ripped apart its
Netscape.com portal to build a site borrowing many of Digg's ideas.
Others among BW's "new geek elite" include blog-mistress Mena Trott of Six Apart Ltd., Joshua Schachter who sold
Del.icio.us to Yahoo for $31 million, Facebook's founder Mark Zuckerberg, and
the co-founders of a consumer review site, Yelp.com.
It's a good read. But it's more than that. It's evidence of how Business Week has tapped into the new energy on the Web. Week after week, and even daily, the magazine is breaking tech news and offering interesting profiles of equally-interesting people.
Another example is that BW's staffers have been blogging and
podcasting for 15 months. While the musical intros to the podcasts of executive
editor John Byrne's podcasts tend to be cliches, his
debriefings of cover story writers add color and context. My favorite question is,
"What do you wish you could have gotten into the story you haven't."
Earlier, Byrne was editor in chief of Fast Company, leaving
shortly after it was purchased by the founder of Morningstar. His move to Business Week was actually a
homecoming, since he'd been a writer at the magazine for 18 years.
MarketWatch's Jon Friedman reported Byrne's trials at FC.
BW also has 13 podcasts, including Heather
Green's "Cutting Edge" which this week features an interview with a very
hot video blogger, Ze Frank. Throughout
the week, Green also blogs Net news.
A few months ago, I e-mailed Green that I liked her
podcasts, but that Byrne's monotonous reading of his scripted opens
made his shows awkward. But I
have to think Byrne is also responsible for some of BW's bear hug on technology
news in the magazine world. His FC tenure helped him see its coming importance. Being a bit bored by his voice is a small price to pay for the "editorial" voice that Business Week has brought to tech and Net news.
Now, my confession. I don't subscribe to Business Week's print edition. Used to, but now I get it on the Web ... and through its dozens of RSS feeds. Ray Hennessey recently wrote that for publishers, it's now more about the brand than the delivery medium. BW gets that.
Disclaimer: I own shares of Time Warner.
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