I just want the ads

We stopped subscribing to the Washington Post last year.  The paper lost its relevance to us. 

We live in Fairfax County, a suburb of Washington, DC, and the Post just desn't cover our little corner of the suburban world well. I’m with Sam Zell on this; I want local, local, local.  If the offering is too thin, I won’t bother.

Meanwhile, the Capitol-focused coverage of the Post is all well and good. But, since we also subscribe to the New York Times, The Wall Street Journal, and USA Today, the Post’s versions of the same stories were just superfluous.

But we do miss the Post.  Or rather, I miss the Sunday package of ads and the Sunday entertainment section which tells me what’s going on at the museums and the movies and the restaurants, and so on.  So, my suggestion is that the Post offer a Sunday-only package of the ads and the entertainment coverage.  I’ll buy it.

    Seems to me the advertisers - and the Post - should love this idea.  Advertisers want to reach readers.  The Post’s distribution system can do that.

Frankly, when you think about it, while the Internet’s wide availability may have turned news into a commodity, what’s not easily accessed on line is the local ads.  Here’s a way for the Post to do a better job for its advertisers and readers, like me.

Comments

[Lira]

As far as I can see, the ads are the main reason for subscribing to a print edition. I would love an ads-only option for my local paper.

[Holland Cooke]

WHAT A GREAT IDEA! It's SO obvious that even desperate publishers haven't noticed it. Consumers today navigate an-entire-day-of menu-driven, pick-and-choose media choices like the one you propose. Go pitch this to The Post and nick 'em good for a consulting fee! ;)