"How about the Washington Post for 99 cents a week?," the caller asked. "No? Maybe just the Sunday edition for 49 cents?"
That’s how desperate the Post is. The phone call came last night, ‘round dinnertime. “We see you canceled your
subscription last October, and we do thank you for your business. Can
we interest you in re-subscribing?”
The answer was no.
Back last fall, my wife agreed to an $18/three-month deal for delivery of the Sunday paper. She wanted it for the advertisements, Christmas-time deals, etc. We let the deal expire; she even called the Post when they mailed a note saying they were going to re-up thorough her credit card, and she said no. And yet, the paper keeps coming.
After 30 years of getting the Post, we no longer "get it," to use the paper's advertising theme. We added the daily New York Times to the papers we already get, the Journal and USA TODAY. For us, the Post had become irrelevant and uninteresting. The heavy load of inside-the-Beltway editorial didn’t tell us anything more than the Times and the Journal, and as for outside-the-Belwtway coverage, well the local news wasn’t very local.
Since we dropped the Post, its circulation and ad revenue continue to fall. There’s been at least one more round of staff layoffs and/or buyouts, too. How low can they go?
Now, we’re about to go away for a few weeks - do I call the Post and say, “Stop the paper?” They haven’t sent us a bill, so they don’t seem to know they’re delivering it. I can’t get the Post to stop.
Tip for the Post: Offer home delivery of just the Sunday ads and inserts.