Didn't work. The effort to syndicate magazine ad space to Google's existing advertisers. So says Scott Karp's Publishing 2.0 blog. He points to MediaPost's review of yesterday's Google analyst call.
GOOGLE'S RECENT FORAY INTO PRINT advertising fell short of the company's expectations, a company executive said Wednesday. Speaking on a conference call with investors and the media, Jonathan Rosenberg, Google's senior vice president for product management, said the venture to auction off print ads in magazines, which launched in February, has been one of the biggest disappointments in the last six months.
CEO Eric Schmidt said he thinks it will take more time, "a couple of cycles" to figure out how Google can work with marketers on the Web as well as print and broadcast.
Listen to a replay of the analyst call.
SeekingAlpha has a printed transcript.
Disclaimer: I own shares of Google.