Bowls are for Bud
Anheuser-Busch has pulled off a hat trick by signing deals with three TV networks that insure it will be the exclusive beer advertiser in Super Bowl broadcasts from now through the 2012 game.
Busch already had agreements with Fox (2008 AND 2011) and CBS (2007 and 2010). Now, MediaPost reports Bud has deals with NBC to be the exclusive "alcohol" marketer in the games for 2009 and 2012. In the past, Busch has bought about five minutes of commercial time including the first spot after kickoff. CBS Digital had great success Webcasting the NCAA Men's Basketball Championships. Anybody think they wouldn't like to do the Bowl next February from Miami?
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Posted by: Trademarks search | Jun 13, 2008 at 17:06