While CBS has eagerly moved to expand its Web sites, pioneered in Webcasting, podcasting and RSS, it's kind of nowhere in blogging.
The "Public Eye" blog is "the story behind the story" at CBS News.com. It's a valuable peek inside the network. Kind of a "procedural" (as they say in TV-speak these days) for the news division. But there are no big-name talent blogs being produced.
And it's not like blogs are unknown at Black Rock. I remember reporting CBS was starting kind of a "news blog roundup", but it seems to have disappeared. Just as well. When I visited, the content was a week old.
Besides an audience, a great smile, and a lot of ambition, perhaps Katie can bring to CBS some of NBC's blog-savvy. Writing a Web log, she could generate a lot of interest about the CBS Evening News and its correspondents - which is what the 3rd place network news TV show needs.

I watched Dan Rather after Walter Cronkite. Dan was not really good, I thought we got too much Dan. I liked Peter Jennings and Tom Brocaw(sp. problem)Tried Katie and found her out of her environment. News to me is to provide details about events in the world that interest or effect me. She did not demonstrate the ability for the task,according to my defination.
Posted by: Robert Brown | Oct 30, 2007 at 22:45
As an avid blogger myself, I suppose it goes without saying that I think Katie should blog as well. This would be an excellent way for her to "ground" her broadcasts in the context of how the ordinary citizen feels and thinks about issues.
Posted by: thebizofknowledge | Aug 29, 2006 at 16:51
I'm definitely going to miss Bob when Katie takes over. I mean, Katie will probably do fine but I've been really bowled over at how much Bob's leadership has restored my interest in watching the evening news. Ah well.
Posted by: Chris | Jun 07, 2006 at 19:05
Since Peter Jennings' death, we have relied on Bob Schiefer for our news. We didn't think anyone else could win our confidence but Mr. Schiefer has. We are just sick about his impending replacement. We don't know where we will go for our national news. It won't be Ms.Couric. "The cbs decider" sounds a lot like our current president. Neither seem to care what the people think.
Posted by: caroline woodruff | May 11, 2006 at 20:58
Please tell me how someone whose interviewing capabilities consist mainly and almost entirely of the words "I know that...", "right...", "I was just going to say that...." absolutely...." and more egotistical pourings out of similar 'I want you all to know that I already know everything that everyone else is saying...' can demand the money and air time that Katie Couric does from NBC ????
I think her move to CBS is the best thing in the long run that ever happened to NBC and not such a 'sad'?? loss that hype is being heaped on !!
Posted by: Bob Richards | May 04, 2006 at 08:43
Katie should blog. It would help squelch her detractors and give CBS the blog jolt they need.
But I'm betting she won't.
We're more likely to see Campbell Brown pick up push-button publishing. Now that she's a disgruntled employee, she has plenty to write about.
It seemed odd to pull from The View instead of from their own team. She'd been stepping up in the last few months.
Posted by: Kevin Dugan | Apr 06, 2006 at 23:36
We need to keep Bob Schiefer to maintain news integrity.
Katie is not a serious journalist.
Posted by: Tony | Apr 06, 2006 at 00:57
Katie is a fish out of water as a News Anchor. All that personality will be loss describing the next blunder, crash, hurricane, etc.
Posted by: SweetWill | Apr 05, 2006 at 09:08