While CBS has eagerly moved to expand its Web sites, pioneered in Webcasting, podcasting and RSS, it's kind of nowhere in blogging.
The "Public Eye" blog is "the story behind the story" at CBS News.com. It's a valuable peek inside the network. Kind of a "procedural" (as they say in TV-speak these days) for the news division. But there are no big-name talent blogs being produced.
And it's not like blogs are unknown at Black Rock. I remember reporting CBS was starting kind of a "news blog roundup", but it seems to have disappeared. Just as well. When I visited, the content was a week old.
Besides an audience, a great smile, and a lot of ambition, perhaps Katie can bring to CBS some of NBC's blog-savvy. Writing a Web log, she could generate a lot of interest about the CBS Evening News and its correspondents - which is what the 3rd place network news TV show needs.