A list of the most "Fashionable Blogs" is the start of an effort by PubSub.com to chart influence and popularity of Web logs catering to special interests and businesses. The first list targets fashion, and has been compiled by a newspaper reporter who ranked what she thought were the top fashion blogs, said Bob Wyman, chief technical officer of PubSub Concepts Inc. If you were an advertiser, and saw which blog was most popular in your product category, you might be interested in using it for your own marketing, he explained. "We hope to do this in the future with PR blogs, law blogs, marketing blogs, as soon as we can find the domain experts who can maintain those lists," Wyman told ClickZ News. Fashionable Blogs listing.