Blogging: Bubble or big deal?
Forrester Research analyst Charlene Li issued a report in November saying that "blogging will grow in importance companies should monitor blogs to learn what is being said about their products and services." Now, she's updated that with a Webcast. Here's a link to download the audio file. (Right click, save target as)
Meanwhile, PR firm Edelman and Intelliseek have issued a white paper warning, “Blogging is not a passing fad but any brand, business or organization that fails to grasp (that) fact may very well be." Download the report.
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Posted by: Randy Charles Morin | Apr 07, 2005 at 10:19